How to Maintain a Curly Wig (Without Losing the Curls)

Keep It Cute, Keep It Curly

Curly wigs are a whole vibe—soft, voluminous, and effortlessly pretty. But maintaining those bouncy curls takes a little care (and a lot of love). Whether you’re rocking deep wave, kinky curly, or soft ringlets, the secret to keeping your curly wig looking fresh is all in the upkeep.

Step 1: Detangle with Care

Never brush a curly wig while it’s dry. That’s the fast track to frizz. Instead, detangle when the hair is damp, starting from the ends and working your way up. Use a wide-tooth comb or your fingers to gently separate the curls.

Pro tip: Add a spray bottle with water and a tiny bit of conditioner to help the curls slip and prevent breakage.

Step 2: Moisture Is Everything

Just like natural curls, curly wigs crave hydration. Use a lightweight leave-in conditioner or curl refresher spray to keep the curls juicy and defined.

Go-to products:

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie
Aunt Jackie’s Quench Leave-In
The Doux “Bee Girl” Honey Curl Custard
Mielle Organics Pomegranate & Honey Leave-In Conditioner

Spritz lightly—too much product can weigh the curls down or make them feel crunchy.

Step 3: Define the Curls

If the curls are starting to lose their shape, revive them with your fingers or a Denman brush while the hair is damp. You can also finger-coil a few sections for a more defined look. For tighter curls, scrunching helps bring the bounce back.

Optional: Add a tiny bit of curl cream or mousse if the curls need extra hold.

Step 4: Let It Air Dry

Avoid using heat if you can. Letting your curly wig air dry helps the curls stay intact and prevents damage. If you’re in a rush, use a diffuser on low heat—but only after applying a heat protectant spray.

No-no: Never rub the wig with a towel. Instead, pat it gently with a microfiber towel or a cotton T-shirt to absorb water without disturbing the curl pattern.

Step 5: Sleep Smart

Before bed, put your wig on a mannequin head or satin wig stand to help it keep its shape. If it’s a glueless or removable unit, store it in a silk bag or wrap it in a satin scarf.

Bonus tip: Lightly braid or twist the curls before bed if you plan on rewearing the next day. It’ll help prevent tangles and preserve definition.

Step 6: Wash Gently (But Regularly)

Depending on how often you wear it, wash your curly wig every 2–3 weeks with sulfate-free products.

Washing routine:

Gently detangle before wetting.
Use a moisturizing shampoo and conditioner.
Apply products in a downward motion—never pile the hair.
Rinse with cool water to seal in moisture.
Deep condition every few washes if it’s human hair.

Step 7: Avoid These Common Mistakes

Don’t brush dry curls. It destroys the shape.
Don’t overload with product. Build-up flattens the curls.
Don’t apply heat without protection.
Don’t neglect storage. Letting a curly wig sit bunched up can ruin its texture.

Final Thoughts

Your curly wig deserves care, not chaos. With the right products, gentle handling, and a little bit of patience, your curls will stay bouncy, soft, and picture-perfect. Remember—hydration, definition, and protection are your best friends. Keep showing your wig love, and it’ll keep giving main character energy.